Category

Branding

How to Create and Refine Your Elevator Pitch

By | Branding, networking | No Comments

Opportunity is knocking. Do you hear it? If you’re listening for the knock on the proverbial front door, you may miss it. Opportunity doesn’t always present itself with fanfare. It’s not always direct.  It may not come from the career networking event you’ve signed up for. It may not be found in the list of open positions you’re combing through on Indeed. It may not look like your current job. It may not be within your existing field. You never know where your next opportunity will come from. It may very well arise in the midst of a conversation at…

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5 Steps to Uncover Your Superpower

By | Branding, Goals | No Comments

It’s summer and that means the film industry is unveiling one potential blockbuster film after another in the hopes of capturing a bit of your downtime.  Screen-worthy (and sometimes not-so-worthy) adaptions of heroic figures take their place on the silver screen trying to entice ticket sales.  Put down the popcorn, because I have a challenge for you. Take a break from debating the merits of the latest web-slinger or the Amazonian princess, and identify your own superpowers. You may not be leaping buildings in a single bound or flying through the air, but you do have natural talents. If you…

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Who are you? 5 Steps to Crafting your Personal Brand

By | Branding, Leadership, Strategy | No Comments

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You,” writes Tom Peters in The Brand Called You. Whether you’re an entrepreneur, a C-suite executive or a new force to be reckoned with in the working world, you need a personal brand. This isn’t about catchy slogans and slick logos; in fact, good branding never is. This is about defining your unique voice that accurately and consistently conveys who you are and what you have to offer. Cultivating your personal brand can…

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