Category

Branding

5 Steps to Uncover Your Superpower

By | Branding, Goals | No Comments

It’s summer and that means the film industry is unveiling one potential blockbuster film after another in the hopes of capturing a bit of your downtime.  Screen-worthy (and sometimes not-so-worthy) adaptions of heroic figures take their place on the silver screen trying to entice ticket sales.  Put down the popcorn, because I have a challenge for you. Take a break from debating the merits of the latest web-slinger or the Amazonian princess, and identify your own superpowers. You may not be leaping buildings in a single bound or flying through the air, but you do have natural talents. If you…

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Who are you? 5 Steps to Crafting your Personal Brand

By | Branding, Leadership, Strategy | No Comments

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You,” writes Tom Peters in The Brand Called You. Whether you’re an entrepreneur, a C-suite executive or a new force to be reckoned with in the working world, you need a personal brand. This isn’t about catchy slogans and slick logos; in fact, good branding never is. This is about defining your unique voice that accurately and consistently conveys who you are and what you have to offer. Cultivating your personal brand can…

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